Plastic waste has become a global environmental crisis, posing significant challenges to ecosystems, human health, and the economy. According to a United Nations Industrial Development Organisation (UNIDO) report, over 32 million tonnes of waste are generated in Nigeria with plastics responsible for 2.5 million tonnes. Nigeria is among the top 20 nations that contribute 83 percent of the total volume of land-based plastic waste that ends up in the oceans. Many Nigerians have grown accustomed to discarding plastic waste haphazardly, contributing to the pollution crisis, including environmental degradation, health hazards, clogged drainages, and lots more.

A World Bank report estimates that at 0.51 kilogrammes waste generation daily by each Nigerian, it is projected to rise to from 32 million tonnes annually to 107 million tonnes by 2050 – a development that presents both a threat and an opportunity. The growing concern over plastic waste's detrimental impact on the environment has ignited a pressing need for a change in attitudes toward plastic disposal.

In recent years, awareness regarding the impact of plastic waste on the environment and public health has been steadily increasing in Nigeria. Several organizations, educational institutions, non-governmental organisations (NGOs), and government agencies have been working tirelessly to educate the public about the importance of responsible plastic disposal. Education and awareness campaigns play a pivotal role in driving this transformation, as they enlighten individuals about the consequences of improper plastic waste management and foster a sense of responsibility towards the environment.

Learnings from African countries

Kenya banned single-use plastic bags in 2017 – a move that was lauded as groundbreaking. The national environmental authority says 80% of the public has complied with the ban. In 2020, single-use plastics were prohibited in protected areas such as parks and forests with an increased commitment to alternatives like reusable bags. A sustainable waste management law is in place which require companies to reduce the pollution and environmental impacts of the products they introduce into the Kenyan market – either individually or through collective schemes.

South Africa's "Clean Up and Recycle" campaign, led by the government and supported by businesses, including packaging, retail streams, and retailers encourage communities to participate in clean-up activities and engage in recycling efforts. The initiative is supported by the Department of Forestry, Fisheries and the Environment (DFFE), Provincial governments, Local municipalities, Environmental organisations, Businesses, Schools, and Communities to promote and unite the world’s approach towards clean-up campaign initiatives.

The Gamechanger Story

In the battle against plastic waste, Switch Recycling Innovations has emerged as a game-changer in Nigeria. With its innovative plastic collection app – Switch Recycling App, social media drive, and community engagement, Switch is leading the charge to drive a positive change in attitudes towards plastic disposal. Switch Recycling Innovation's cutting-edge plastic collection app has revolutionized the way Nigerians dispose of their plastic waste. This user-friendly App allows individuals and communities to schedule plastics for either drop off or pickups at their convenience. Users can track their recycling impact on the company’s website www.switchrecycling.com , which instills a sense of responsibility and encourages long-term participation.

Switch Recycling's social media drive is instrumental in raising awareness about plastic pollution through engaging and informative content to a broader audience, thereby inspiring them to take action against plastic waste.

To amplify its impact, Switch Recycling Innovations, which is a member of the Food and Beverage Recycling Alliance (FBRA), Recyclers Association of Nigeria, (RAN), and other notable institutions, is working towards a common goal by creating a more significant and sustainable change in attitudes towards plastic disposal.

Switch Recycling Innovation Limited believes in transparency and accountability as it regularly reports their collection and recycling efforts, showcasing the tangible impact its initiatives have had on reducing plastic pollution. By empowering individuals with knowledge and cultivating a sense of responsibility towards the environment, these initiatives will pave the way for a greener and more sustainable future in Africa and beyond.